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APRIL Travel Protection launches marketing, campaign in conjunction with U.S. expansion
May 28, 2014
APRIL Global Assistance Network, one of the world’s largest providers of specialty travel insurance programs, has announced its expansion into the U.S. market with the launch of APRIL Travel Protection (www.AprilTravelProtection.com). The company has retained the services of New York-based KTCpr, an award-winning boutique public relations agency, to spearhead its strategic marketing campaign aimed to promote the unique product offerings and services now available to U.S. travelers.
Established in 1988 and headquartered in France, APRIL Global Assistance Network has been a worldwide multi-specialist insurer throughout Europe and Latin America for 26 years. Today APRIL has a presence in over 40 countries with more than six million policyholders worldwide.
Its U.S. division, operating as APRIL Travel Protection, is challenging the typical role of travel insurance with an innovative approach to travel protection and a variety of unique services that go above and beyond the conventional offerings of most U.S.-based insurance companies.
“We’ve dedicated the last year to laying the ground work for our U.S. division by assembling local expertise and facilities,” said Jason Schreier, CEO, APRIL-USA. “Our unique value proposition is to provide hassle-free services to vacationers and alleviate any resulting stress that travel agents, tour operators and all other travel suppliers may encounter,” he said.
“We coordinate solutions and pay the necessary expenses so the traveler often does not have to deal with the hassle of filling out claim forms upon their return home,” added Schreier.
APRIL strives to provide simple agreements and services that are easily understood by customers. While most U.S. travelers purchase insurance policies they hope they will never need, APRIL creates a nurturing relationship with every client and educates policy holders on the full scope of support and services available to them.
This includes Stress Less Benefits addressing a wide range of potential inconveniences from trip delay to emergency medical coverage up to $250,000 (with no deductible), trip interruption covering up to 150% of your trip’s cost, and evacuation benefits up to $500,000. Cancellations are eligible for reimbursement of 100% of their trip costs for situations including injury, sickness, death, job loss or relocation, supplier default, weather, natural disasters, terrorism, military duty, strikes and more.
APRIL also offers annual/multi-trip coverage plans as well as upgraded benefits and features on single-trip policies which may include Cancellation For Any Reason (CFAR), Family Plan Pricing (where all children 18 and under are covered under their parent’s policy), traveling pet protection, and even coverage for golf, ski, and electronic equipment (including smart phones, tablets and laptops).
More than “just” travel insurance, APRIL Travel Protection’s recent introduction of Concierge and Travel Assistance Services help make clients’ travel experiences more enjoyable with express airport security assistance, innovative Smartphone travel applications, identity theft protection, airport parking, retail discounts, restaurant referrals, event ticketing and language services – automatically included with any APRIL Travel Protection policy for U.S. residents.
A multi-lingual team of experts at U.S. call centers can be contacted 24/7/365 via toll-free access from most destinations as well as other convenient support channels from Skype to texting, email and live chat.
KTCpr, an award-winning boutique public relations agency located in Rockville Centre, NY, has been hired to manage public relations and marketing efforts for APRIL’s U.S. division. With more than two decades of experience in the travel marketing and public relations industry, KTCpr will employ its expertise to effectively create awareness of APRIL’s premier travel insurance services throughout the U.S. travel marketplace.
A multi-tiered marketing and sales campaign is being launched to target key travel agencies, tour operators, airlines, cruise lines, car rental companies and hotels with both branded and white label travel protection plans. Details of the campaign will be announced shortly.
About APRIL Travel Protection
APRIL Travel Protection is owned by APRIL, an international group with 45 operational companies in more than 40 different countries. APRIL is listed on Euronext Stock Exchange and has yearly sales of more than $1.1 billion.
With its guiding principles to build trust, push boundaries, innovate and keep it simple, APRIL Global Assistance Network benefits from an extensive organizational structure servicing more than six million policyholders worldwide. The company’s U.S. headquarters is located at 11900 Biscayne Blvd. Suite 600, Miami, FL, 33181.